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Large-scale marketing approaches that foster two-way customer relationships are made possible by new communication technologies.
Boston Tea Party
The incident on December 16, 1773, in which the Sons of Liberty, dressed as Indians, dumped hundreds of chests of tea into Boston Harbor to protest the Tea Act of 1773. Under the Tea Act, the British exported to the colonies millions of pounds of cheap—but still taxed—tea, thereby undercutting the price of smuggled tea and forcing payment of the tea duty.
Battle of Alamance
A pre-American Revolutionary War conflict in 1771 between local militia and a group of rebels known as Regulators in North Carolina, symbolizing growing colonial unrest.
Regulators
Individuals or bodies that control, monitor, or supervise specific activities or industries, ensuring compliance with laws and standards for the public good.
Sons of Liberty
A group of American patriots during the late 18th century, known for their radical actions against the British tax policies leading to the American Revolution.
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