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One way to be tactful when giving your reasons for bad news is to
Anima/Animus
Concepts in Jungian psychology representing the unconscious feminine side in men (anima) and the unconscious masculine side in women (animus).
Shadow
In Jungian psychology, the shadow aspect refers to the unconscious part of the personality which the conscious ego does not identify in itself, often containing repressed weaknesses and shortcomings.
Persona
A social mask or identity one presents to the world, often different from one's true self.
Collective Unconscious
A concept in analytical psychology proposed by Carl Jung, referring to a part of the unconscious mind that is shared among beings of the same species containing archetypes and universal experiences.
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