A Crisis Management Plan Should

question 62

Multiple Choice

A crisis management plan should

• A)define operational procedures and outline communication tasks and responsibilities.
• B)make provisions for concealing operational issues from the news media.
• C)avoid limitations on who is authorized to speak on behalf of the company.
• D)never include contact information for key executives and personnel.
• E)be developed immediately after a crisis has occurred.

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Definitions:

Brand Extension

The practice of using an existing brand name on a new product in a different category to leverage brand equity.

Brand Equity

The value and strength of a brand that determines its worth, based on consumer recognition, preferences, and loyalty.

Product Differentiation

The process of distinguishing a product or service from others in the market to make it more attractive to a particular target market.

Market Share

The percentage of total sales or revenue generated by a company within a particular market, indicating its competitiveness.