When a Crisis Occurs,corporate Communicators Should

question 27

Multiple Choice

When a crisis occurs,corporate communicators should

• A)deflect blame to third parties.
• B)reserve all comments for their favorite media outlets.
• C)get top management involved immediately.
• D)go into lockdown mode when asked questions.
• E)use only prepared statements and avoid questions from the media.

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Definitions:

Statistical Technique

Any method used in the field of statistics to collect, analyze, interpret, and present data.

ANCOVA

Analysis of Covariance; a statistical technique that adjusts the means of dependent variables accounting for variance from one or more covariate(s).

Statistical Technique

A method used within statistics to analyze data sets and draw conclusions or make predictions.

Multiple Regression

In statistics, a technique utilizing a variety of explanatory factors to anticipate the outcome associated with a dependent variable.