Examlex
A firm with market power in the output market
Brand Equity
The value and strength of a brand that is determined by consumer perception, recognition, and loyalty, directly impacting its overall market performance.
Crisis Management
The method through which an entity handles a sudden and unforeseen incident that poses a risk to the entity or its stakeholders.
Brand Development
The process of creating and strengthening a brand's identity, market position, and connection with audiences.
Message Delivery
The process of successfully transmitting a message from sender to receiver through various channels and ensuring it is received as intended.
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