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A firm will work to differentiate its product up to the point that
Extrinsic Motivation
The drive to perform actions or engage in behaviors due to external rewards or pressures rather than for intrinsic satisfaction.
Intrinsic Locus Control
The belief that individuals can control events that affect them because of traits or abilities they possess.
Extrinsic Locus Control
A belief that external forces or situations beyond one's personal control determine life events and outcomes.
Self-Handicapping Tendencies
Behaviors or attitudes people adopt to create excuses for themselves, so they can avoid self-blame in case of failure.
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