Consider the weight of the people in a theater. Suppose the first person you notice weighs 160 pounds, the second and third weigh 132 and 108 pounds, respectively.
Definitions:
Channel Member
A participant in a distribution channel that plays a role in the movement of goods or services from the producer to the consumer.
Channel Captain
An influential organization or entity in a distribution channel that exercises control over the channel's activities.
Coordinates
A set of numbers that determine the position of a point, line, or object in a space.
Other Channel Members
Refers to the different participants in a distribution channel, including wholesalers, retailers, and distributors, excluding the manufacturer and the end customer.
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