If You're Marketing a New Security System to an Audience

question 85

Multiple Choice

If you're marketing a new security system to an audience of wealthy professionals,the consumer benefit you would most want to emphasize is

• A)protection of the consumer's property.
• B)the low cost of the system.
• C)the low monthly payments for the service.
• D)easy,do-it-yourself installation.
• E)attractiveness and design features.

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Definitions:

Required Rate Of Return

The minimum annual percentage earned by an investment that will induce individuals or companies to commit their money.

Net Working Capital

The difference between a company's current assets and current liabilities, indicating the company's short-term liquidity and financial health.

Net Present Value (NPV)

A financial metric that calculates the difference between the present value of cash inflows and outflows over a period of time, used to assess the profitability of an investment or project.

Net After-Tax Salvage Value

The estimated value of an asset at the end of its useful life, after subtracting any taxes associated with its disposal.