Using the AIDA Approach with Social Media

question 3

Multiple Choice

Using the AIDA approach with social media

• A)requires the same steps as the AIDA approach with conventional media.
• B)does not work at all.
• C)requires a different,more interactive approach.
• D)requires a more rigid approach.
• E)is unethical.

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Definitions:

Firm

A business organization, such as a corporation, partnership, or any other entity engaged in professional or commercial activities.

Lifestyle Traits

Refers to the habits, attitudes, tastes, moral standards, economic level, etc., that together constitute the mode of living of an individual or group.

B₂B Buying Situations

Circumstances or scenarios in which businesses purchase goods or services from other businesses.

New Buy

A buying situation in which a business customer is purchasing a product for the very first time.