Marketers Use Quantifiable Characteristics Known as ________ and Psychological Characteristics

question 18

Multiple Choice

Marketers use quantifiable characteristics known as ________ and psychological characteristics known as ________ to help them understand the needs of an audience.

• A)social graphics,intuitional data
• B)demographics,psychographics
• C)crowdsourcing,regionalism
• D)psychometrics,cryptography

Recognize the humanistic approach's focus on fulfilling life and potential.

Identify the key principles of cognitive and rational-emotive therapy.

Recognize the goal of psychoanalysis in making the unconscious conscious.

Understand the role of interpretation in psychoanalytic therapy.