Why Do Some Users Consider Remarketing and Behavioral Targeting to Be

question 34

Multiple Choice

Why do some users consider remarketing and behavioral targeting to be unethical?

• A)The practice is invasive
• B)The practice compromises data security
• C)The practice generates additional spam
• D)There is no "opt out" option
• E)The practice allows bloggers to publish misinformation

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Definitions:

Hierarchy Of Effects

A model describing the stages a consumer goes through, from awareness to knowledge, liking, preference, conviction, and finally purchase.

Need Recognition

The first stage in the consumer buying process, where a potential buyer realizes a difference between their current state and a desired state.

Evaluation

The systematic assessment of the performance, value, or importance of something.

Marketer-Controlled Sources

Marketer-controlled sources refer to the channels and content fully controlled by the marketer, such as company websites, press releases, and branded advertising materials, used to communicate with the audience.