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If there are very few substitutes for a product, then an increase in its price causes
Average Total Cost
The total cost of production (fixed plus variable costs) divided by the number of units produced.
Marginal Cost
The rise in production costs when one more unit of a product or service is produced.
Long-Run Equilibrium
A state in which a market or economy has adjusted to all internal and external changes and forces, resulting in no incentive for allocation or production adjustments.
Rational Criterion
A standard or principle for making decisions based on logical and coherent reasoning, aimed at achieving the best possible outcome.
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