Which of These Documents Would NOT Qualify as Primary Research

question 118

Multiple Choice

Which of these documents would NOT qualify as primary research?

• A)A recent survey of your company's top clients
• B)The most recent issue of a trade magazine in your industry
• C)Notes from a conversation you recently had with a local government official
• D)Your company's latest balance sheet
• E)Data generated by other scientists

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Definitions:

Total Revenue

The overall financial gain a business obtains from the sale of goods or delivery of services within a specific timeframe.

Competitive Price-searcher

A market situation where firms have some control over their prices because their products are differentiated, leading them to search for competitive pricing strategies.

Marginal Cost

The cost incurred by producing one additional unit of a product.

Average Cost

The cost per unit of output, represented by dividing the total production cost by the quantity of units produced.