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Understand the concept and implications of McDonaldization in the context of global branding.
Differentiate between globalization, glocalization, and deterritorialization and their effects on brand strategies.
Recognize the trade-offs in global branding between standardization and localization.
Identify examples and key assumptions of globalization, glocalization, and deterritorialization.

Definitions:

Pension Expense

The cost recognized by a company for the benefits provided to employees in retirement pension plans.

Fully Funded Pension Rights

Retirement plan benefits that have been completely backed by financial contributions, ensuring that sufficient assets are available to meet future obligations.

Pension Expense

The total amount an employer is obligated to contribute to an employee's defined benefit pension plan in a given period.

Partially Funded Pension Rights

Pension schemes where not all of the future pension obligations are covered by current assets and contributions, implying that some liability remains unfunded.

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