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Competitive Advantages
Competitive advantages are attributes that allow a company to outperform its competitors, such as superior products, branding, or efficiency.
Marketing Strategies
Overall game plans designed to achieve marketing objectives, involving targeting, positioning, and the effective allocation of resources.
Competitors
Other businesses that offer similar products or services within the same market and vie for the same potential customers.
Triple Bottom Line
An accounting framework that incorporates three dimensions of performance: social, environmental, and financial.
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