The Writing Approach for a Proposal Is Similar to the Approach

question 13

Multiple Choice

The writing approach for a proposal is similar to the approach used for persuasive sales messages,so you can

• A)follow the AIDA model.
• B)follow the good-news message plan.
• C)minimize the "you" attitude.
• D)open with a buffer statement.
• E)follow a journalistic approach.

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Definitions:

Fair Value Increment

The increase in the fair value of an asset over its previous book value, often recognized in the course of business combinations or revaluations.

Capital Assets

Long-term assets acquired or owned by a company that are used in its operations to generate income.

Consolidated Financial Statements

Financial statements that show the financial position, results of operations, and cash flows of a parent company and its subsidiaries as a single economic entity.

Direct Method

a way of preparing the cash flow statement where actual cash flows from operating activities are reported rather than adjusting net income on an accrual basis.