Examlex
An application letter can follow the AIDA format for persuasive messages.
Norm Of Reciprocity
A social norm that expects individuals to respond to each other with equivalent actions, such as returning favors or responding to hostility in kind.
Foot-In-The-Door Study
Psychological experiments demonstrating that agreeing to a small request increases the likelihood of agreeing to a larger request later on.
Compliance
The act of conforming to or following the rules, requests, or orders of others, often to gain approval or avoid conflict.
Scarcity
The economic principle that describes the limited availability of resources compared to the theoretically limitless wants and needs of individuals.
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