Discuss the Steps in Developing an Audience Profile

question 134

Essay

Discuss the steps in developing an audience profile.

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Definitions:

CPI (Consumer Price Index)

An indicator that assesses the weighted mean of the prices for a selection of consumer products and services, including food, transportation, and healthcare, aimed at calculating the living expenses.

Real Price

The price of a good or service adjusted for inflation, reflecting its purchasing power over time.

Real Return

Simple (or nominal) return on an asset, less the rate of inflation.

Nominal Return

The rate of return on an investment without adjusting for inflation, representing the raw financial gain or loss.