When Should You Consider Developing a Message Using a Written

question 75

Multiple Choice

When should you consider developing a message using a written medium with a print channel?

• A)When you want to make a formal impression
• B)When you want to avoid creating a permanent record of the message
• C)When you want the message to be added to other electronic messages
• D)When you want to be able to change the message at a later date
• E)When your audience is geographically dispersed

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Definitions:

Buying Signal

Indicative actions or expressions by a potential customer suggesting an interest in making a purchase.

Demonstrating the Product

The act of showcasing a product’s features, benefits, and usage to potential buyers to facilitate a sale.

Mental Buying Process

The psychological stages a consumer goes through before making a purchasing decision, including awareness, consideration, and decision.

Trial Close

A technique used in sales to gauge a prospect's readiness to buy by asking a question that assumes they are moving towards a purchase.