Briefly Define Media Richness and Provide at Least One Example

question 118

Essay

Briefly define media richness and provide at least one example each of a rich medium and a lean medium.

---

Definitions:

Lagged Effect

A delayed response to a marketing communication campaign.

Ford Fusion

A mid-size sedan manufactured by Ford Motor Company, known for its stylish design, fuel efficiency, and advanced technology features, but production was discontinued as Ford shifted focus to SUVs and trucks.

Ads

Ads, short for advertisements, are paid messages by businesses or individuals intended to inform or persuade potential customers about products, services, or ideas.

Transmitter

An agent or intermediary with which the sender works to develop the marketing communications; for example, a firm’s creative department or an advertising agency.