Examlex
Projecting a unique,personal writing style is more important than projecting the company's image.
Communal Brand Model
A branding approach that focuses on creating a shared identity and community among a brand's consumers.
Linking Value
Refers to the perceived benefit or worth that connects a consumer with a product, service, or brand, enhancing its value beyond its intrinsic properties.
Use Value
The utility or practical benefit derived from the consumption or use of a good or service.
Luxury Brands
Brands that are characterized by their high quality, exclusivity, and association with prestige and sophistication.
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