Examlex
Why is it important to revise messages carefully?
Pathos
An element in rhetoric that appeals to the emotions of the audience.
Argument By Emotion
A persuasion technique that relies on emotional appeals rather than logical facts.
Logos
Logos is a principle in classical rhetoric that represents logical reasoning or argument, and in branding, it refers to a symbol or other design adopted by an organization to identify its products, uniform, vehicles, etc.
Argument By Logic
Persuasion or debate technique where the focus is on using reasoned and structured reasoning to support a position or refute an opposing one.
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