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Business Structure
The legal and organizational framework chosen for a company, affecting liability, taxes, and management strategy.
Potential Customers
Individuals or organizations that might have an interest or need in a company's offerings but have not yet concluded a purchase transaction.
Market Section
A specific segment or part of a market that a business targets as part of its marketing and sales strategies.
Foot-In-The-Door Effect
An increase in compliance likelihood for a large request if a smaller request is agreed to first, reinforcing the concept of gradual commitment.
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