By Forming a Virtual Organization,a Company Can

question 28

Multiple Choice

By forming a virtual organization,a company can

• A)monitor public opinion and target opinion leaders.
• B)measure how effectively it connects with its stakeholders.
• C)identify potential buyers and ask for introductions from shared connections.
• D)supplement its internal talent pool with services from external partners.

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Definitions:

Textual Poaching

A term from media studies referring to how audiences creatively appropriate and give new meanings to media texts, often subverting original intentions.

Textual Poaching

The act of fans or consumers taking media texts and reappropriating them for their own purposes, often in creative or subversive ways.

Encoding/Decoding

A theory in cultural studies and media analysis that examines the process by which a message is created (encoded) by the sender, transmitted, and then interpreted or decoded by the receiver.

Hypodermic Needle Theory

A communication theory suggesting that media messages are injected directly into the brains of a passive audience, influencing their behaviors and beliefs directly.