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What Is Brand Socialization? Why Is It Important in Business

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What is brand socialization? Why is it important in business?


Definitions:

Behavioral Paradigms

refer to established models or patterns that outline specific methods for studying and understanding behavior.

Selective Abstraction

A cognitive distortion that involves focusing solely on certain negative aspects of a situation while ignoring the positive aspects.

Cognitive Distortion

Faulty or biased ways of thinking about oneself and the world that are often negative and irrational.

Token Economy

A behavior modification system used in settings such as classrooms or psychiatric hospitals, where individuals earn tokens for exhibiting desired behaviors.

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