Describe How Social Media Can Be Used to Better Understand

question 138

Essay

Describe how social media can be used to better understand your target market.

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Definitions:

Age

A measure of the length of time that an individual or entity has existed, often used as a criterion in demographic segmentation and targeting.

Gender

A category into which humans and most other living beings are divided on the basis of their reproductive roles and functions.

Demographic Segmentation

Segmentation that divides markets by characteristics such as age, gender, income, education, and family size.

Loyalty

The state or quality of being loyal; fidelity to a company, brand, or person, often resulting in repeated business or advocacy.