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What is purchasing power?
Dollar Sales
The total revenue generated from the sale of goods or services, measured in dollars.
Unit Sales
The measure of the quantity of individual items sold by a company, as opposed to total revenue.
Break-Even
The point at which total costs and total revenues are equal, resulting in no net gain or loss.
Fixed Expense
Costs that do not fluctuate with changes in production level or sales volume, such as rent, salaries, and insurance premiums.
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