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When Completed, an Investment Plan Is a Way of Translating

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When completed, an investment plan is a way of translating an abstract investment target into a specific investment program.


Definitions:

Supplemental Products

Additional items or services offered to complement or enhance the primary product.

Core Benefits

The fundamental value or primary advantage that a consumer receives from a product or service.

Symbolic Benefits

The intangible advantages that a product or service provides to the consumer, including prestige, status, or a sense of belonging.

Customer Satisfaction

The measure of how products and services supplied by a company meet or surpass customer expectation.

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