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In the two-sided search model, the expected payoff to searching for work
Environmentally Friendly Products
Goods and services designed to inflect minimal or no harm on the environment, often using sustainable resources, processes, or technologies.
Price Premium
The extra amount consumers are willing to pay for a product or service over its basic cost, often due to perceived quality or brand reputation.
Eco-branding Strategy
A marketing approach focusing on promoting a brand's environmental sustainability and ecological benefits.
Political Barrier
Obstructions or hindrances to international trade or domestic business operations caused by political decisions, policies, or conditions.
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