Examlex
The National Standards of Culturally and Linguistically Appropriate Services (CLAS) are required to be implemented in all:
Benchmark Test
An evaluation or test that uses a set of standards or an established reference point to measure the performance of a product or service.
Pretest
An evaluation of advertisements by a sample of targeted consumers before an ad campaign begins.
Posttest
An evaluation of advertisements after the ad campaign is launched by a sample of targeted consumers.
Objective-and-Task Method
A budgeting approach where the budget is set based on the cost of specific tasks or objectives that must be accomplished to achieve marketing goals.
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