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A consumer is a borrower if
Yield Management Pricing
This refers to a strategy in marketing and business where prices are constantly adjusted based on the product's or service’s demand, with the aim to maximize revenue.
Cognitive Dissonance
The discomfort in one's mind arising from holding several opposing beliefs, ideas, or values concurrently.
Perceived Risk
The level of uncertainty consumers associate with purchasing a product or service, which can affect their decision-making process.
Yield Management Pricing
A dynamic pricing strategy based on understanding, anticipating, and influencing consumer behavior in order to maximize revenue or profits.
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