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The marginal benefit from investment is
Product Differentiation
The strategy of highlighting what makes a product or service unique in the market to boost its appeal to a particular target group.
Innovation
The process of transforming ideas into new or improved products, services, or processes, driving economic growth and solving problems.
Horizontal Differentiation
Variability of products that are essentially similar but differ in terms of attributes like design, flavor, or brand.
Consumer Welfare
The overall satisfaction, utility, or economic well-being that consumers experience from purchasing and consuming goods and services.
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