Examlex
The following business categories are all included in the corporate portfolio BCG matrix EXCEPT ________.
Central Idea
A one-sentence summary of your presentation; sometimes called a thesis sentence.
Topical Description
The detailed depiction or discussion focused on a particular topic or subject.
Lay Testimony
Evidence or statements provided in a legal setting by a witness who is not considered an expert on the matter being discussed.
Emotional Appeal
A persuasive technique that attempts to influence an audience's emotions to gain support or agreement.
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