In an Organisation, Who Is Usually the Change Agent

question 17

Multiple Choice

In an organisation, who is usually the change agent?

• A)any manager or non-manager
• B)CEO
• C)union leaders
• D)executive vice president
• E)any competitor

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Definitions:

Manufacture Crises

Manufacture crises are scenarios where crises are artificially created or exaggerated, often for the purpose of manipulating public opinion or achieving specific objectives.

Brand-relationship

The dynamic between consumers and a brand, reflecting how individuals feel connected and loyal to the brand.

Brand Position

Refers to the distinct place a brand occupies in the minds of its target audience and its differentiation from competitors.

Brand Crisis

A situation where a company faces a critical threat to its brand image or reputation, often resulting in significant business impacts.