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'A discrepancy between an existing and a desired state of affairs' describes which of the steps in the decision-making process?
Mobile Media
Digital media content or services that can be accessed and consumed via mobile devices like smartphones and tablets.
College Students
Individuals enrolled in an institution of higher education, pursuing undergraduate or postgraduate degrees.
Cable TV Ads
Advertisement placements on cable television channels aimed at reaching specific demographics through targeted content.
Promotional Mix
The combination of marketing strategies used by a business, including advertising, sales promotion, public relations, personal selling, and direct marketing, to achieve its marketing goals.
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