In Allocating Weights to the Decision Criteria, Which of the Following

question 109

Multiple Choice

In allocating weights to the decision criteria, which of the following is helpful to remember?

• A)All weights must be the same.
• B)The total of the weights should sum to 1.0.
• C)Every factor criterion considered, regardless of its importance, must receive some weighting.
• D)Assign the most important criterion a score, and then assign weights against that standard.
• E)The most important and least important criteria should receive the inverse weighting standard.

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Definitions:

Experimenter

An individual who conducts an experiment, typically a researcher or scientist, to test hypotheses and observe outcomes in a controlled setting.

Foot-in-the-door Technique

A persuasion strategy that involves getting a person to agree to a large request by first setting them up to agree to a modest request.

Persuasion

The act of convincing someone to do or believe something through reasoning or the use of emotional appeal.

Peripheral Arguments

Arguments that persuade by appealing to emotions or superficial associations rather than logic or reason.