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According to the textbook, the ________ environment includes those constituencies that have a direct and immediate impact on managers' decisions and actions, and are directly relevant to the achievement of the organisation's goals.
Customers
Individuals or entities that purchase goods or services from a business or company.
Core Principles
Fundamental beliefs or values that serve as the foundation for a system, organization, or theory’s actions, operations, and strategies.
Professional Selling
Involves the act of promoting and selling products or services through skilled techniques and strategies.
Honesty
The quality of being truthful, transparent, and free from deceit or fraud in actions, expressions, and communications.
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