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In establishing an innovative culture, which of the following is NOT one of the characteristics you would expect to find according to Swedish researcher Goran Ekvall?
Media Fragmentation
The proliferation and diversification of media outlets and channels, resulting in a fragmented audience across different platforms.
Mass Media
Diverse media technologies that reach a large audience via mass communication.
Price Revenue Relationship
The correlation between the price of a product or service and the revenue generated from its sale.
Sales Volume
The total quantity of goods or services sold by a company within a specific period.
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