Examlex
In a short essay, discuss the equity theory and list five probable behaviour responses that may occur when employees perceive an inequity.
Behavioral Segmentation
The division of a market into groups based on consumer behaviors and patterns relating to the use of a product or service.
Psychographic Segmentation
This is a market segmentation strategy that divides consumers based on their personality traits, values, attitudes, interests, or lifestyles.
Behavioral Segmentation
The process of dividing a market into groups based on consumer behaviors, such as usage rate, purchase patterns, or brand loyalty.
Geographic Segmenting
The practice of dividing a market into distinct groups based on geographical regions, such as countries, states, or cities.
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