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In a Short Essay, Discuss the Equity Theory and List

question 17

Essay

In a short essay, discuss the equity theory and list five probable behaviour responses that may occur when employees perceive an inequity.


Definitions:

Behavioral Segmentation

The division of a market into groups based on consumer behaviors and patterns relating to the use of a product or service.

Psychographic Segmentation

This is a market segmentation strategy that divides consumers based on their personality traits, values, attitudes, interests, or lifestyles.

Behavioral Segmentation

The process of dividing a market into groups based on consumer behaviors, such as usage rate, purchase patterns, or brand loyalty.

Geographic Segmenting

The practice of dividing a market into distinct groups based on geographical regions, such as countries, states, or cities.

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