Examlex
ISO 9000 is a series of international quality management standards established by the International Organisation for Standardisation, which sets uniform guidelines for processes to ensure that products conform to customer requirements.
Global Market Entry
The strategy and methods used by enterprises to start selling goods or services to customers in international markets.
TATA Starbucks
A joint venture between Tata Global Beverages and Starbucks Corporation, bringing the Starbucks coffee experience to India.
Product Extension
A strategy where a company introduces additional items in the same product category under the same brand name, such as new flavors, forms, colors, added ingredients, or package sizes.
Global Markets
The worldwide marketplace where goods, services, and financial instruments are traded across national borders.
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