Exhibit 6-3 PharmaCo Wants to Determine How to Deploy Sales Representatives Across

question 30

Essay

Exhibit 6-3
PharmaCo wants to determine how to deploy sales representatives across its Western U.S. region to support a new drug for obesity. Sales representatives will be located in a "home city", which they serve, in addition to cities with feasible commuting distance, with the objective that all cities must be served by at least one sales representative. The feasible connections between each city in the region are listed below (1 indicates a feasible connection):

-Refer to Exhibit 6-3.This problem is an example of what type of integer programming model

---

Definitions:

Financial

Pertaining to the management of money, investments, and other monetary transactions.

Marketing

The activities, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Small Business Investment Companies (SBICs)

Privately owned and managed investment funds, licensed and regulated by the SBA, that provide capital to small businesses.