At One Time,Heinz Made Its Own Brand of Soups

question 24

Multiple Choice

At one time,Heinz made its own brand of soups.The company also produced those same soups to be sold as store brands.The Heinz soups and store-brand soups were differentiated only by their label.If Harris Pilton bought Heinz soup because she said,"Everyone knows the store-brand soup is nasty," this indicates

• A) consumer cooperation.
• B) product homogeneity.
• C) product differentiation.
• D) a cartel exists.
• E) monopolization by Heinz.

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