The Following Excerpt Contains a Campus-Wide Announcement About an Upcoming

question 119

Multiple Choice

The following excerpt contains a campus-wide announcement about an upcoming concert at the University of West Georgia (UWG) . The Band Perry [a Grammy-nominated country music act] will perform live at the University of West Georgia Coliseum on Sunday, April 22, as part of its Purveyors of Performance Tour 2012. . . . Prices are $10 in advance or $15 on the day of the show for those with a UWG [Student] ID, and $20 in advance or $25 on the day of the show for the general public.
Source: "CAMPUS NEWS: The Band Perry Comes to UWG," UWG media (blog) , UWG Center for Student Involvement, http://uwgmedia.blogspot.com/2012/04/band-perry-comes-to-uwg_19.html, April 19, 2012.
Why would the Center for Student Involvement complicate the ticket-pricing scheme by using four different ticket prices?

• A) to see how many students will support an on-campus event
• B) to keep the general public out of the rowdier student section on the concert floor
• C) to separate the concert attendees into distinct groups so that they can maximize profit
• D) to ensure that enough people attend the concert so that they minimize any potential loss
• E) to gauge student interest in case the concert must be cancelled and rescheduled to maximize profit

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Definitions:

Spontaneous Recovery

After a pause in exposure to the conditioned stimulus, a once suppressed conditioned response emerges again.

Higher-Order Conditioning

A process in classical conditioning by which a stimulus that was previously neutral becomes conditioned by being paired with another conditioned stimulus.

Extinction

In behavioral psychology, the gradual weakening and eventual disappearance of a conditioned response.

Stimulus Generalization

The psychological phenomenon where a response to a specific stimulus becomes triggered by stimuli that are similar in nature.