Each Year, More Shopping Is Completed Online by Consumers Who

question 49

Essay

Each year, more shopping is completed online by consumers who are hoping to get a better deal. However, many companies' websites actively collect data about consumers' shopping habits and send this information, known as a cookie, back to the website owner. How might this information be used to the company's advantage?

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Definitions:

Conscientiousness

A personality trait characterized by diligence, carefulness, and a strong sense of duty.

Unconscious Processes

Mental activities below the level of conscious awareness that influence thoughts, feelings, and behaviors.

Stable

Characterized by the quality of being consistent, unchanging, and free from sudden alterations or volatility.

Long-Lasting

Continuing or enduring for an extended period of time without significant deterioration or loss of quality.