Define Focus Groups and Outline How They Differ from One-On-One

question 25

Essay

Define focus groups and outline how they differ from one-on-one interviews.

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Definitions:

Chi-Square Goodness-of-Fit Test

This statistical test evaluates if there is a significant difference between observed frequencies and expected frequencies in one or more categories.

Two-Tail Test

another way of conducting hypothesis testing that checks for the possibility of both positive and negative differences.

Population Density

A measurement of population per unit area or unit volume.

Seat Belts

Safety devices designed to secure the occupant of a vehicle against harmful movement that may result during a collision or a sudden stop.