Which of the Following Is a Weakness of Focus Groups

question 29

Multiple Choice

Which of the following is a weakness of focus groups?

• A)More time consuming than one-on-one interviews to gather data from the same number of people
• B)Relatively expensive when compared to in-depth interviews
• C)Yields vague,incomplete data
• D)Yields no other data apart from the participant's direct responses
• E)No observations are made regarding the body language and group interactions between the participants

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Definitions:

Raw Materials Inventory

Raw materials inventory refers to the stock of raw materials on hand at any given time that are made available for use in the production process.

Fixed Costs

Expenses that do not change in total with changes in the level of production or sales, such as rent, salaries, and insurance.

Relevant Range

The range of activity within which the assumptions about variable and fixed cost behaviors remain valid.

Per Unit Basis

A method of calculating financial figures or metrics for each individual unit of production or sale.