Qualitative Content Analyses Differ from Quantitative Content Analyses in That

question 24

Multiple Choice

Qualitative content analyses differ from quantitative content analyses in that qualitative content analyses:

• A)involve assigning numerical values to raw data so that it can be analyzed using various statistical procedures.
• B)aim to identify themes in the text being analyzed and to identify the underlying meaning of those themes.
• C)are exclusively used by unobtrusive researchers.
• D)are exclusively used by obtrusive researchers.
• E)is exclusively used for primary data resources.

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Definitions:

Prospecting

The process of identifying potential customers, clients, or buyers for a business's products or services.

Strategy

A plan of action designed to achieve a long-term or overall aim.

Telemarketing

A method of direct marketing in which a sales representative solicits prospective customers to buy products or services over the phone.