Survey Research Is

question 33

Multiple Choice

Survey research is:

• A)a quantitative method whereby a researcher poses some set of pre-determined questions to an entire group,or sample,of individuals.
• B)a paradigm that argues that we create reality through our interactions and our interpretations of those interactions.
• C)the process of defining key terms or concepts.
• D)the process by which we spell out precisely how a concept will be measured.
• E)a method of categorizing concepts according to particular themes.

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Definitions:

Kahneman's Model

A psychological theory attributed to Daniel Kahneman that distinguishes between two modes of thought: fast, intuitive thinking (System 1) and slower, more rational thinking (System 2).

Mental Resources

Cognitive capacities and energies available to an individual for processing information and solving problems.

Treisman's Attenuation Theory

Treisman's Attenuation Theory is a model of selective attention that proposes a weakened strength of unattended messages rather than a complete blockage, allowing for meaningful stimuli to be processed at a lower priority.

Cocktail Party Effect

The ability to focus one's auditory attention on a particular stimulus while filtering out a range of other stimuli, as in a noisy environment.