Use the Case Below to Answer Questions

question 37

Multiple Choice

Use the case below to answer questions
As a requirement to obtain their college certificate, the students of Jackson University were required to submit a research report on a topic of their choice.
Sandy decides to conduct a research on the students who are part of the soccer team. Ben–who is planning to pursue a major degree in psychology–chooses to study just an individual and present the report on his attributes, traits and abilities. James chooses to conduct a research on the students who avail the cafeteria facilities. He would then like to present a report to the management on how they could improve their services.

-"Did Laud Humphreys behave ethically when he deceived his research subjects about his own identity?" is a question that you will want to ask yourself as a researcher when considering ethics at the _____ level.

• A)macro
• B)group
• C)micro
• D)team
• E)meso

---

Definitions:

Strengths/Advantages

The positive attributes and competitive benefits that give a company or product superiority over others in its market.

Weaknesses/Disadvantages

The limitations or shortcomings inherent in an individual, organization, or product that can hinder success or effectiveness.

Advertising

The act or practice of calling public attention to one's product, service, need, etc., especially by paid announcements in newspapers and magazines, over radio or television, on billboards, etc.

Promotional Mix

The combination of marketing tools used by a business to achieve its marketing objectives, including advertising, sales promotion, public relations, and direct marketing.