Examlex
Relative to traditional organizations,TQM involves:
Rebranding
A marketing strategy in which a new name, term, symbol, design, or a combination thereof is created for an already established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, and competitors.
Brand Equity
The value a brand adds to a product, including how well-known and regarded the brand is among consumers.
Brand Image
The perception of a brand in consumers' minds, constructed by branding efforts, media, and consumer experiences, reflecting the brand's identity, values, and promise.
Co-Branding Strategy
A partnership between two or more brands to jointly market a product or service, leveraging the strengths of each to reach a broader audience.
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